Sky Martinez — Post-Production

The edit is where
the ad is made.

Footage is raw material. Post is where it becomes something worth watching.

The hook either grabs them in three seconds or it doesn’t. The pacing either holds attention or bleeds it. The color, the sound, the titles — all of it adds up to one thing: does a stranger stop scrolling or not?

DaVinci Resolve Studio. Color graded to broadcast standard. Audio mixed for the platform — not just leveled. Every deliverable encoded to the exact specs your ad network requires.

The Revision Process

First cut is delivered via iFrame. You leave timestamped comments directly on the video — frame-accurate, as granular as you need. No email chains. No “around the one-minute mark.” You see exactly what I see and mark exactly what you want changed.

One revision round is included in every project. Additional rounds are $50 each.

Revisions driven by retention data get priority. Because those changes pay off.

What’s in the final delivery

After the ad runs

The data comes in. Retention graphs, drop-off points, audience signals. If viewers are leaving at 0:07, that’s information. We look at why and fix it.

That’s the difference between a video and an ad. One gets watched. The other gets optimized.