3.2M+
Views across TikTok,
Instagram & YouTube
long form
John Addison Leadership Retreat
A full suite of short-form and long-form video content produced for John Addison’s leadership retreat events. Content was distributed across TikTok, Instagram, and YouTube, with one clip reaching 3.2 million views across platforms.
My Role
Director, Editor & Producer
Agency
The Cognitive Creative
Client
John Addison Leadership Group
Services
Creative & Production
“Turn Your Fear
Into Fuel”
Turn Your Fear Into Fuel is a self-help book by John Addison that teaches readers to transform fear and self-doubt into motivation for growth. Published March 2025, the book provides practical strategies based on Addison’s own experiences — re-framing fear, focusing on controllable actions, and building resilience.
Director
John Addison
DP, Editor & Producer
Sky Martinez
Agency
The Cognitive Creative
Client
John Addison Leadership Group